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	<title>A Pen for Pearl &#187; BRANDING</title>
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	<link>http://apenforpearl.com</link>
	<description>Tampa Wedding Photographer Journal &#124; Fine Art Wedding Photography in Tampa, Florida</description>
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		<title>~Sarah Drake Design~</title>
		<link>http://apenforpearl.com/2010/04/sarah-drake-design/</link>
		<comments>http://apenforpearl.com/2010/04/sarah-drake-design/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 17:38:35 +0000</pubDate>
		<dc:creator>~ GINA LEIGH ~</dc:creator>
				<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[FOR PHOTOGRAPHERS]]></category>
		<category><![CDATA[PARTNERS AND FRIENDS]]></category>
		<category><![CDATA[UNCATEGORIZED]]></category>

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		<description><![CDATA[Dear Friends, I am delighted beyond words with my lovely new business cards and marketing folders, designed by Sarah Drake in Chicago. Letterpress printed on Crane&#8217;s 100% cotton, 220 pound lettra paper&#8230;.hmmm. I find myself turning the cards over and over in my hand just to feel the softness of the paper and the texture [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-618" title="001_GinaLeigh" src="http://apenforpearl.com/wp-content/uploads/2010/04/001_GinaLeigh1.jpg" alt="001_GinaLeigh" width="525" height="700" /><img class="aligncenter size-full wp-image-627" title="007_GinaLeigh" src="http://apenforpearl.com/wp-content/uploads/2010/04/007_GinaLeigh1.jpg" alt="007_GinaLeigh" width="525" height="394" /><img class="aligncenter size-full wp-image-621" title="004_GinaLeigh" src="http://apenforpearl.com/wp-content/uploads/2010/04/004_GinaLeigh1.jpg" alt="004_GinaLeigh" width="525" height="700" /><img class="aligncenter size-full wp-image-623" title="006_GinaLeigh" src="http://apenforpearl.com/wp-content/uploads/2010/04/006_GinaLeigh1.jpg" alt="006_GinaLeigh" width="525" height="700" /></p>
<p>Dear Friends,</p>
<p>I am delighted beyond words with my lovely new business cards and marketing folders, designed by <a href="http://sarahdrakedesign.com">Sarah Drake</a> in Chicago.  Letterpress printed on Crane&#8217;s 100% cotton, 220 pound lettra paper&#8230;.hmmm.  I find myself turning the cards over and over in my hand just to feel the softness of the paper and the texture of the letterpress.</p>
<p>Sarah Drake is a wonderfully talented designer, and it has been a joy to work with her!</p>
<p>Many blessings to you all today,<br />
Gina</p>
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		<title>~A Grand Re-Opening~</title>
		<link>http://apenforpearl.com/2009/11/sometimes-change-is-wonderful/</link>
		<comments>http://apenforpearl.com/2009/11/sometimes-change-is-wonderful/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 05:00:54 +0000</pubDate>
		<dc:creator>~ GINA LEIGH ~</dc:creator>
				<category><![CDATA[BRANDING]]></category>

		<guid isPermaLink="false">http://apenforpearl.com/?p=162</guid>
		<description><![CDATA[My Dear Friends, I can only begin to express my delight and excitement! Today, I am unveiling my new web journal, A Pen for Pearl, and my new website. It seems as if my every extra moment over the course of several months has been devoted to this project. Countless hours and endless amounts creative energy&#8230;and yet, all [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-182" title="logo" src="http://apenforpearl.com/wp-content/uploads/2009/11/logo2.jpg" alt="logo" width="700" height="154" /></p>
<p>My Dear Friends,</p>
<p>I can only begin to express my delight and excitement! Today, I am unveiling my new web journal, <a href="http://apenforpearl.com" target="_blank">A Pen for Pearl</a>, and my <a href="http://ginaleighphotography.com" target="_blank">new website</a>. It seems as if my every extra moment over the course of several months has been devoted to this project. Countless hours and endless amounts creative energy&#8230;and yet, all worth the effort.</p>
<p>I have spend the past two years defining my <em>own</em> style as a photographer. In many ways, it has been a journey in discovering who I am as a person. It has brought me back to my original love for film photography. In the end, I have found that my unique style as a photographer has everything to do with the things that matter most in life. It is real, it is natural. It is filled with tenderness and romance. It is soft and genuine. It is <em>fine art</em>.</p>
<p>Having said all this, it is important to have a business brand that reflects my style. My re-branding project began by making a list of the things that inspire me, and one of the predominant items on this list was the art of hand lettering&#8230;calligraphy. I believe this has much to do with my grandmother&#8217;s faithfulness to handwritten letters. Isn&#8217;t this part of an era that has almost passed us by?</p>
<p>I commissioned a true artist, Monica, from <a href="http://abitofink.com" target="_blank">A Bit of Ink</a>, to hand draw my new logo. Beautiful, yes? I then began the process of custom web design, through the amazingly talented team at <a href="http://bigfolio.com" target="_blank">BigFolio</a>. Here is a link to the the final design:</p>
<p><a href="http://ginaleighphotography.com" target="_blank">Gina Leigh Photography</a></p>
<p>What is <a href="http://apenforpearl.com" target="_blank">A Pen for Pearl</a>?  It is a diary of sorts. A photography journal. It is dedicated to my grandmother, Gloria Pearl, in honor of her faithfulness to handwritten letters and her love for the beautiful things in life. I hope that her legacy will carry on as I begin my next journey of corresponding with you daily&#8230;taking note especially of the loveliness that surrounds us!</p>
<p><em>I would love to hear from you</em>! Please take a moment to leave me a comment below.  This project is very near to my heart, and it would make me so happy to know what you think. Also, please be sure to subscribe to <a href="http://apenforpearl.com" target="_blank">A Pen for Pearl</a>, and visit me often!</p>
<p>Many, many blessings,<br />
Gina</p>
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